VicHealth launches Australian version of viral ‘This Girl Can’ campaign
VicHealth has launched a new Australian version of the world-renowned ‘This Girl Can’ campaign, titled ‘This Girl Can – Victoria’.
The campaign, created by women from VicHealth’s social marketing team, is designed to empower women across the state to get active and overcome any feelings of judgement when exercising.
You must be kidding me. Most gyms have more women than men these days and if you accidentally look in the wrong direction and cross eyes with one, you’re a sleaze because you know, it’s 2018 and all men are rapey.
What you won’t find in gyms is very overweight and obese people because they’re petrified of being judged or not knowing how to use the machines effectively. And that’s EITHER SEX.
So how about a campaign for all those anxious ones of all ages and all sexes rather than pandering to women again.
The token black muscle woman interwoven is a nice touch though.
1 in 5 women have been subject to sexual violence. Almost all women have been harassed by men at some point. So yes, that means the look of every man is a potential for threat.
So how about some compassion for the safety and comfort of women instead of just how it kind of offends you that the women you’re catching eyes with have no way of knowing which category you’re in?
You can help stop ‘it’s 2018 and all men are rapey’, by helping men not to be rapey.
Thanks.
– All women