VicReturn taps TBWA\Melbourne for full-service agency duties

Following a pitch process, VicReturn – the body responsible for coordinating the Container Deposit Scheme in Victoria – has chosen TBWA\Melbourne to act as its integrated full-service agency.

In its new partnership with not-for-profit, TBWA\Melbourne will oversee the organisation’s creative and strategic output. It will work alongside Omnicom Media Group’s United, who will facilitate media buying and strategy.

Meanwhile, Sustain by TBWA and PR agency, Eleven, will work to “driv[e] behaviour change strategies through-the-line”.

CultureVerse – a communications offering from Think HQ specialising in multicultural audiences – will leverage “co-design methodologies” to engage with said audiences.

“We are delivering a world-class container deposit scheme for Victorians, aimed at cutting drink container waste, creating jobs and giving back to the community,” VicReturn’s chief executive officer, Jim Round, shared.

“To achieve this, we need to change behaviours and I’m excited to have TBWA on board to help us shape and deliver this important work.”

Kiefer Casamore, general manager at Sustain by TBWA and Eleven, said it is an honour to contribute to VicReturn’s goal of bettering the environment.

“Few brands or organisations have such a direct impact on the environment we live in, so we’re truly honoured to help VicReturn on its mission to increase container recycling rates,” Casamore said.

“Our bespoke agency model has been purpose built to serve VicReturn’s unique requirements and we can’t wait to get started.”

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

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topics CultureVerse Eleven Jim Round Kiefer Casamore Omnicom Media Group Sustain by TBWA TBWA\Melbourne Think HQ United VicReturn

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