Victoria Bitter celebrate NSW State of Origin sponsorship
Victoria Bitter is giving fans the chance to have their name placed on the brand’s logo on the front of the NSW Blues jersey during this sear’s Sate of Origin series.
Created by Clemenger BBDO and ApolloNation, the Name in the Game campaign focuses on VB’s sponsorship relationship with the NSW State of Origin team.
At all three of the matches this year, the brand will replace the words ‘Victoria Bitter’ on the front of the NSW player’s shirts with the names of 46 Blues fans from across the state. Fans can enter by purchasing specially marked packs of VB and entering the promotional code online.
Victoria Bitter general manager Richard Oppy said: “This is huge. In 160 years, we have never changed the wording on the Victoria Bitter logo. As the major sponsor of the NSW Blues we wanted to throw everything behind them and for the first time, we’re enabling fans to actually be in the game, adding even more fire to the supporter base of the Blues.”
Running until July 1, the campaign runs across TV, radio, digital and point-of-sale.
Clemenger BBDO Melbourne executive creative director, Ant Keogh said: “Victoria Bitter has a fantastic relationship with the Blues, and through this promotion has shown that it is committed to getting fans involved and standing behind their team.
Credits:
- General Manager, VB Richard Oppy
- Senior Brand Manager Mim Orlando
- Brand Manager Kirt Daunt
- Assistant Brand Manager Clare O’Connor
- Creative Agency: Clemenger BBDO
- Creative Chairman James McGrath
- Executive Creative Director Ant Keogh
- Art Director Tim Bishop
- Copywriter Alex Metson
- Digital Producer Gemma Seeto
- Digital Director Sam Mackisack
- Digital Designer Christine Calo
- Executive Producer Sonia Von Bibra
- TV Producer Marta Besevic
- Senior Account Director John Meagher
- Senior account Manager Ollie Wearne
- Account Executive Rob Patterson
- Strategic Planning Mike Derepas
- Director Andy Morton, 8com
- DOP/Cinematographer Andrew Stroud
- Executive Producer Katie Millington, 8com
- Digital Production Rob Edgar
- Editor Michael Houlahan, Method Studios
- Production Company 8com
- Post Production Company Method Studios
- Sound Design Flagstaff Studios
- PR: Liquid Ideas
- Creative Director Stuart Gregor
- Account Director Jemma Lee
- Account Manager Taryn Malakou
- Account Executive Katie Wilkinson
- Media: MediaCom
- Group Account Director Gareth Nicholls
- Account Director Rachel Teh
- Account Manager Adam Russell
- Account Assistant Jarvis Johnson
- BTL Agency: Apollo Nation
- Group Account Director Elaine Kellaghan
- Account Director Nick Paton
- Account Executive Lara Greenwood
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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They forgot to include the kitchen sink in the credit list.
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Thank you Timbo. I noticed the omission.
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i used to do stuff with vb, can i get on the list of credits too?
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