Victoria Bitter celebrate NSW State of Origin sponsorship

Victoria Bitter is giving fans the chance to have their name placed on the brand’s logo on the front of the NSW Blues jersey during this sear’s Sate of Origin series.

Created by Clemenger BBDO and ApolloNation, the Name in the Game campaign focuses on VB’s sponsorship relationship with the NSW State of Origin team.

At all three of the matches this year, the brand will replace the words ‘Victoria Bitter’ on the front of the NSW player’s shirts with the names of 46 Blues fans from across the state. Fans can enter by purchasing specially marked packs of VB and entering the promotional code online.