Victoria Bitter celebrate NSW State of Origin sponsorship

Victoria Bitter is giving fans the chance to have their name placed on the brand’s logo on the front of the NSW Blues jersey during this sear’s Sate of Origin series.

Created by Clemenger BBDO and ApolloNation, the Name in the Game campaign focuses on VB’s sponsorship relationship with the NSW State of Origin team.

At all three of the matches this year, the brand will replace the words ‘Victoria Bitter’ on the front of the NSW player’s shirts with the names of 46 Blues fans from across the state. Fans can enter by purchasing specially marked packs of VB and entering the promotional code online.

Victoria Bitter general manager Richard Oppy said: “This is huge. In 160 years, we have never changed the wording on the Victoria Bitter logo. As the major sponsor of the NSW Blues we wanted to throw everything behind them and for the first time, we’re enabling fans to actually be in the game, adding even more fire to the supporter base of the Blues.”

Running until July 1, the campaign runs across TV, radio, digital and point-of-sale.

Clemenger BBDO Melbourne executive creative director, Ant Keogh said: “Victoria Bitter has a fantastic relationship with the Blues, and through this promotion has shown that it is committed to getting fans involved and standing behind their team.


  • General Manager, VB                    Richard Oppy
  • Senior Brand Manager                  Mim Orlando
  • Brand Manager                                Kirt Daunt
  • Assistant Brand Manager             Clare O’Connor
  • Creative Agency: Clemenger BBDO
  • Creative Chairman                          James McGrath
  • Executive Creative Director         Ant Keogh
  • Art Director                                        Tim Bishop
  • Copywriter                                         Alex Metson
  • Digital Producer                               Gemma Seeto
  • Digital Director                                  Sam Mackisack
  • Digital Designer                                Christine Calo
  • Executive Producer                        Sonia Von Bibra
  • TV Producer                                      Marta Besevic
  • Senior Account Director               John Meagher
  • Senior account Manager              Ollie Wearne
  • Account Executive                          Rob Patterson
  • Strategic Planning                           Mike Derepas
  • Director                                               Andy Morton, 8com
  • DOP/Cinematographer                 Andrew Stroud
  • Executive Producer                        Katie Millington, 8com
  • Digital Production                            Rob Edgar
  • Editor                                                    Michael Houlahan, Method Studios
  • Production Company                     8com
  • Post Production Company           Method Studios
  • Sound Design                                    Flagstaff Studios
  • PR: Liquid Ideas
  • Creative Director                             Stuart Gregor
  • Account Director                              Jemma Lee
  • Account Manager                            Taryn Malakou
  • Account Executive                           Katie Wilkinson
  • Media: MediaCom
  • Group Account Director                Gareth Nicholls
  • Account Director                              Rachel Teh
  • Account Manager                            Adam Russell
  • Account Assistant                            Jarvis Johnson
  • BTL Agency: Apollo Nation
  • Group Account Director               Elaine Kellaghan
  • Account Director                             Nick Paton
  • Account Executive                          Lara Greenwood

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