Victoria Bitter celebrates the Ashes with scoreboards big and small

Ian Healy

Ian Healy

Victoria Bitter has kicked off its summer campaign unveiling outdoor scoreboards in Sydney, Brisbane and Melbourne which deliver live Ashes updates to all who pass by.

The company is also giving away Live Ashes Scoreboards which connect to Wi-Fi networks to track the score of the Ashes in real time. The Live Ashes Scoreboard features commentary from cricketing legend Ian Healy and will broadcast every official Australian game until March 2015.

The scoreboard will remind consumers when it’s time to knock off and watch the last hour of play by playing the Victoria Bitter theme song.

Victoria Bitter general manager, Richard Oppy said in a statement: “Hard working Aussie blokes love their summer cricket and can’t wait for the Ashes but they may not have time to sit down and watch five days of Test Cricket, so we have developed the Live Ashes Scoreboard.”

The scoreboards can also be used to keep score for consumers background cricket matches on rest days or during the tea break.

“This big summer campaign will help keep the momentum going on what has been a solid performance for Victoria Bitter turning around a decade of declining sales,” Oppy said in a statement.

The campaign follows on from previous successful Victoria Bitter Ashes campaign which had a technological twist. In 2006, VB gave away promotional Talking Boony dolls which was programmed to respond to electronic triggers aired during television coverage of the cricket. While in 2011, VB attempted to educate drinkers on the right temperature for VB with a summer campaign giveaway of freezer timers which indicated when chilled beer in the freezer had reached the right drinking temperature alerting the consumer with the VB theme tune.

The scoreboards will be given away as part of Victoria Bitter’s big summer campaign underway in venues across Australia.

The three outdoor Victoria Bitter Live Ashes Scoreboards are located:

  • Sydney – 647 George St, Sydney CBD
  • Melbourne – St Kilda Junction, St Kilda
  • Brisbane – the intersection of Main and Vulture St, Woolloongabba

The team at Victoria Bitter worked alongside creative product agency Buzz to create the scoreboard idea and technology.Print


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.