Victoria University appoints new creative and media agencies
Victoria University has announced new creative and media agency partners to support its five-year marketing strategy, following a competitive pitch process.
Full-service creative agency Noisy Beast and independent media agency Atomic 212 have won the work, which was previously held by Hardhat and Resolution Digital respectively.
Noisy Beast managing director David Brown said: “To take on some of the best creative agencies in Melbourne through a very thorough process is incredibly rewarding and just like VU, we have set up our agency model to challenge a category and build an offering that is right for the times.
“This win is testament that we are on the right path to giving brands a bigger voice and shows the great alignment we have with VU and the big ambitions they have for their students.
“Additionally, to be working with the guys at Atomic is a great win for the independents all round and we can’t wait to get started.”
Claire Fenner, chief executive officer at Atomic 212, said: “The opportunity to work with David and the entire Victoria University team is one we’re very excited about. Throughout the process they presented a clear, passionate and student-centric mission for VU, one which immediately inspired and motivated us to put forward some great work.”
The agencies will work closely with the university’s marketing portfolio to support its ‘Start Well, Finish Brilliantly’ strategy, which aims to make it a global leader in dual-sector learning and research by 2028.
Victoria University chief marketing officer David Llewellyn said: “We’re incredibly excited to welcome Noisy Beast and Atomic 212 to VU. The capability and experience they bring will be key to our ambitious brand and transformation program.”
The appointments are effective immediately.
Have your say