Victorian Department of Education partners with OMD and Shameless Media to promote early childhood education careers
The Victorian Department of Education has launched a new campaign with OMD Australia – with help from Shameless Media – to spotlight the importance of careers in early childhood education.
The announcement:
The Victorian Department of Education has joined forces with OMD Australia and their creative content division, OMD Create, to launch a bold and emotive campaign designed to ignite a nationwide passion for a career in early childhood education. In a first of its kind collaboration with Australia’s number one women’s network, Shameless Media, this campaign seeks to elevate the profile of one of the most important and rewarding careers in the country.
Fuelled by the Victorian Government’s landmark investment into the early childhood sector, the campaign tackles the demand for qualified educators and early childhood teachers by capturing hearts and minds through powerful storytelling. At its core is Kinder Conversations—a moving, audio-first content series seamlessly integrated into Inherited, Shameless Media’s highly-anticipated new podcast.
Centered around 16 captivating 60–90 second mid-rolls, the partnership spotlights the Shameless Media team as they recount deeply personal and nostalgic memories from their kindergarten years. These raw, heartfelt reflections serve as a stirring tribute to the formative role early childhood educators play in shaping lives.
In one especially poignant episode, Shameless co-host Michelle opens up during a mid-roll segment about her childhood dream of becoming an early childhood teacher, sharing heartfelt memories that highlight the lasting impact early childhood professionals can have.
The partnership was developed via OMD Create by strategically partnering with Shameless Media to harness the power of storytelling in content. Emma Ray, OMD’s head of create added, “OMD is thrilled to partner with the Victorian Department of Education and Shameless Media on this important campaign. By connecting audiences through authentic, talent-driven audio storytelling, we hope to inspire the next generation of educators to step into this rewarding career.”
Rhiannon Joyce, head of business development, Shameless Media, says; “At Shameless Media, storytelling has always been at the heart of what we do. We create content that genuinely connects with our community. That same mindset shapes how we approach partnerships. Inherited the podcast was the natural choice for this campaign. It’s designed to draw out unique stories and perspectives with a focus on reflection and nostalgia, two themes that aligned perfectly with the strategy from OMD Create and the Department of Education. This alignment has been integral to building an authentic and thoughtful partnership that encourages our audience to consider a career in early childhood education.”
This series serves as a powerful call to action, inspiring listeners to explore new career opportunities in early childhood education whilst fostering a deeper connection to the profession. Available now, you can find Kinder Conversations integrated into the Inherited podcast, wherever you get your podcasts.
Credit list:
Department of Education
Isabella Twomey – Manager, Early Childhood Education
Claire Morris – Senior Communications Strategist, Campaign and Creative
OMD
Emma Ray – Head of OMD Create
Emma Hook – Partnerships Account Director
Isabelle Harris – Partnerships Account Manager
Madeleine Crossan – Partnerships Account Manager
Richard Atkins – Account Manager
Vrinda Patney – Investment Manager
Shameless Media
Rhiannon Joyce – Head of Business Development
Cassie Bardoel – Senior Partnerships Manager
Nikkita David – Partnerships & Marketing Executive
Source: Omnicom Media Group
Keep up to date with the latest in media and marketing
Got a tip?
topics
Emma Ray
OMD Australia
OMD Create
Rhiannon Joyce
Shameless Media
Victorian Department of Education
Have your say