Video hangout: Adam Ferrier on demise of church and state, VR and global expansion

April 29, 2015 11:30

https://www.youtube.com/watch?v=TZ2WipYUNBU

Consumers should be worried about the growing trend of new digital operators like Buzzfeed and Maker Studios to end the separation between editorial and sales according to Adam Ferrier.

In a video chat with Mumbrella in New York, Ferrier, the global strategy officer at Cummins & Partners also said the agency was eyeing Europe in the next phase of its global expansion.

Asked about the rise of new digital publishers pushing branded video content Ferrier said they were threatening the editorial integrity of publishers, known as church and state in the industry.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

Adam Ferrier buzzfeed church and state editorial NYT VR

1 COMMENTS

concerned 30 Apr 15

i agree, a likely negative impact as church and state collapses – but no one will do anything about it – why would they.

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Video hangout: Adam Ferrier on demise of church and state, VR and global expansion

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