Video: How to win new business

Mumbrella Question Time saw the panel asked the secrets of winning new business.  

Earth Hour director Andy Ridley said he preferred to use agencies who were more interested in the end result than in winning awards for their ads. He said: I really like agencies that are excited about the outcome. I love agencies that win awards because of the outcome, not because of the creative.”

Simon Drewry, MD of PR agency Mango told the audience the key to winning new business was in building trust with exxisting clients.

And Stuart Gregor of specialist PR agency Liquid Ideas said: “You’ve got to win a client’s trust by not over promising.”

James Greet, the newly arrived CEO of Mindshare, conceded that his agency lost a piece of business the week he arrived. He said: “New business starts at home. Not losing existing clients is a good start point.”


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