Video: How to win new business
Mumbrella Question Time saw the panel asked the secrets of winning new business.
Earth Hour director Andy Ridley said he preferred to use agencies who were more interested in the end result than in winning awards for their ads. He said: I really like agencies that are excited about the outcome. I love agencies that win awards because of the outcome, not because of the creative.”
Simon Drewry, MD of PR agency Mango told the audience the key to winning new business was in building trust with exxisting clients.
And Stuart Gregor of specialist PR agency Liquid Ideas said: “You’ve got to win a client’s trust by not over promising.”
James Greet, the newly arrived CEO of Mindshare, conceded that his agency lost a piece of business the week he arrived. He said: “New business starts at home. Not losing existing clients is a good start point.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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“Earth Hour director Andy Ridley said he preferred to use agencies who were more interested in the end result than in winning awards for their ads.”
Oh the jokes write themselves… but I’ll refrain. I’m trying to turn over a new leaf.
In a month or two you’ll be calling me Anonymous Smoke-up-all-your-arses.
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who went to the UK to shoot this seminar ? WTF, it was in AU ? here’s a clue, spot the aussie….yes, 1..the host. why is it we have to employ all these pommy imports ? is there seriously NO au talent around ? or are the convicts loving bondo beach lifestyles just a bit too much…wink wink
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Hi With Held,
As it happens, all four of our guests on the panel are Australian.
I can only apologise that their accents and ancestry don’t meet with your approval.
Cheers,
Tim – Mumbrella
First-time reader, first-time ‘caller’:
So, where are the gems?
Was anyone else expecting how at least one of these people knock on telephones or email in-boxes?!
The so-called answers to types of questions are always a waste of time! (And boy, having been ‘out’ of this mainstream for some years, haven’t the personalities stayed as self-centred and boring!) “How we’re different from other agencies…” What a crock!
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Ps Despite that Tim, I do appreciate the effort you are putting-in to your blog. Thx 🙂
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