View Media Group’s latest appointments unveiled

View Media Group has unveiled several crucial appointments for its team.

The announcement:

View Media Group executive chairman today announced a number of exciting appointments to View Media Group as it continues its growth trajectory.

Catalano said “I am delighted to announce a number of significant new appointments to View Media Group.”

“Our partnership with ANZ bank is a key differentiator in our business strategy and provides the opportunity for us to play seriously in the financial services space and the changes announced today set the business up to maximise this opportunity and future growth.”

“Building out the real estate superstore-of-the-future is the centrepiece of our business plan and within that, financial services is the largest category.”

Sian Rowlands will step into a new MD, financial services role to oversee VMG’s partnership with ANZ and build out our brokerage offering, ensuring customers have access to the best and easiest financial services support.

Pre-approving prospective buyers and providing specialist financial services support to existing mortgage holders is at the heart of VMG’s vision to offer consumers a genuinely different and compelling alternative as we engage with them on the whole of life property journey.

Sian has been part of the VMG strategy team for the past 12 months and made a valuable contribution to the growth of VMG through our acquisitions and through our strategy planning.

Before joining VMG, Sian worked at Domain as director, commercial strategy, planning and growth. She subsequently joined Different, a scale-up technology business in the property management space to support the growth strategy of the business.

Damon Pezaro will oversee product strategy & development for the group as the chief product officer.

Damon was a key driver of the growth realised at Domain, leading the company’s Product Development, which under his leadership became the No 1 property app in the country. Damon’s foresight and understanding of existing and future consumer behaviours is unparalleled.

Since leaving Domain in 2017 Damon has worked across multiple local and international high growth businesses in the capacity of chief product officer. Damon has further bolstered his experience through his on-going role as a non-executive director to several successful start-ups.

Jordy Catalano, will move from the chief product officer role which he has occupied since the public launch late last year into an exciting new role as director of consumer services and markets.

As CPO for VMG, Jordy has made many critically important product changes and improvements that have seen View.com.au’s audience increase significantly and cemented View’s position as the clear No: 3 portal with audiences approaching 2m per month.

Jordy’s new role leverages the skills he displayed as the co-founder of AD-Group where he built products and partnerships that tapped into multiple facets of the off-the-plan market.

The role will have a consumer first focus building out a deep understanding of our users and providing unrivalled services across all adjacencies to ensure consumers enjoy a seamless experience as we simplify all aspects of the property market.

Barrie Bowles has been appointed digital and data director across View Media Group and will lead the digital and data strategy for the group.

Barrie moves from being digital lead of property media and tech agency The Today Business, to become digital and data director sitting across View Media Group, where his 20 years in media, marketing, data and advertising/property tech will provide the right experience for success.

The newly created role focuses on driving owned asset audience growth and maximisation of digital and data capability and opportunity for VMG businesses, partners, and clients. Barrie will continue to work in product development from a digital advertising and data targeting perspective, particularly across Agent and Vendor products, and will drive innovation, synchronisation and commercial opportunity for VMG and its partners.

Barrie will also continue to work with The Today Business, supporting clients on digital strategy and performance outcomes.

Emily Rayner will head up content for VMG with initial focus on view.com.au’s content strategy as Head of Content.

Emily is a seasoned digital content professional with over two decades of experience in media production and content management, driving audience engagement and brand growth across multiple platforms.

Emily’s impressive career includes key roles with major broadcasters, internationally and nationally such as BBC, ITV, Southern Cross Austereo and Nova, where she pioneered digital content and social strategies that significantly boosted audience engagement. Emily was also a key player in the growth of Domain’s content strategy and served as the executive editor at Domain Group, overseeing Domain Prestige, Commercial Property, and Domain Weekly Review until 2018.

Summary of appointments:

  • Sian Rowlands: managing director of financial services

  • Damon Pezaro: chief product officer

  • Jordy Catalano: director of consumer services and markets

  • Barrie Bowles: group digital and data director

  • Emily Rayner: head of content

Source: VMG Communications


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