Vinnies hires M&C Saatchi as creative agency

The St Vincent de Paul Society has awarded its creative contract to M&C Saatchi after the firm successfully pitched for the charity’s business.  St Vincent de Paul Society

M&C Saatchi will be responsible for creative and strategic positioning of the well known brand.

St  Vincent de Paul Society NSW General Manager Julie McDonald said: “The St Vincent de Paul Society is delighted to appoint M&C Saatchi as our national agency.

“M&C Saatchi clearly demonstrated an understanding of the key challenges the Society faces and how we can embark on a journey to develop a three-year brand platform that lifts fundraising and our brand presence significantly.

“We are very much looking forward to working with the M&C Saatchi team over the coming year to determine a new and exciting direction for the St Vincent de Paul Society that will, in essence, provide better outcomes for the people we help in over 620 Australian communities.”

M&C Saatchi managing partner Mim Haysom said: “It is a privilege to have the opportunity to work with one of Australia’s largest and most iconic charities, and an organisation whose sole purpose is to help people in need.

“Vinnies is a widely adored brand in Australia and it is a great challenge to improve on their standing. We’re excited about helping to take them into the future.”




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