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Virgin Australia Voyeur launches bilingual guide

Virgin Australia’s Voyeur magazine is launching a bilingual English and simplified Chinese shopping guide.

The guide, which will be part of the October issue, coincides with the launch of Virgin Australia’s direct flights from Melbourne to Hong Kong and Golden Week.

It aims to provide information to passengers about Australia’s best and luxurious shopping experiences.

Jackie Frank, general manager of Virgin Australia Voyeur magazine said the launch shows the magazine’s commitment to its growing Chinese audience.

“More than half a billion Chinese tourists are expected to travel during Golden Week which celebrates National Day in China.

“It is no secret that the Chinese tourist is an integral category within the Australian luxury market and I’m proud of what the team have achieved to deliver more value for our partner, Virgin Australia, and our advertising clients,” Frank added.

Krista Walton, Virgin Australia Voyeur’s sales director said the magazine’s readers were a blend of business frequent flyers and luxury travellers.

“The Chinese market is integral to our luxury traveller audience and the bilingual guide is a great example of how the team at Voyeur are innovating in line with our audience delivery to provide more return on investment for our advertising partners,” Walton said.

Virgin Australia Voyeur editor Kirsten Rowlingson said this week’s launch is another example of the company’s ongoing ambition to create targeted content.

“It follows Voyeur’s hugely successful Luxury Issue in April which was dedicated to luxurious destinations, fashion, automotive and tech,” Rowlingson said.

The guide will be available in the seat-back pockets of all international and domestic flights.

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