Virgin Australia says ‘we’ve been punked enough by 2020′, and gives away toilet rolls for April Fools’ Day

Embattled airline Virgin Australia has called off its annual April Fools’ Day prank, saying “we’ve decided that this year, we’ve all been punked enough by 2020”.

Instead, the travel brand will “rescue” thousands of toilet paper rolls from 125 of its grounded aircraft fleet and storage facilities, and donate them to vulnerable members of the community via charity and community partners.

“On a day when the world usually anticipates what April Fools’ tricks brands might play, we couldn’t be happier to not be punking anyone today and spreading some toilet paper goodness to those who need it most,” Virgin Australia general manager of product and customer, Sarah Adam said.

Kleenex will match Virgin’s donation, roll for roll.

Adam said the brand wants to ease some of the stress that so many Australians are currently facing.

“Each year, our passengers use enough toilet paper to stretch from Sydney to Los Angeles, so we’re thrilled that in true Virgin spirit, we’re going to help the elderly, the vulnerable, medical staff, and our charity partners, by giving them the supply of toilet paper that’s currently locked up in our grounded aircraft and storage facilities throughout Australia.”

The Salvation Army spokesperson, Major Bruce Harmer, said: “It’s so wonderful to see such a strong community spirit in the team at Virgin Australia. The Salvation Army will ensure any donation of toilet paper reaches the older and vulnerable people in our communities during this unprecedented time of need.”


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