Virgin Mobile calls creative, PR and social pitch, as it emerges the telco’s media is also in play
Major telco Virgin Mobile is pitching its creative, public relations and social accounts, Mumbrella can reveal.
The creative pitch is understood to have come up at the same time that it emerges Virgin Mobile media’s is also in play with parent company Singtel having decided to roll the $10m media account in with the existing $50m Optus pitch.
Starcom is the incumbent media agency on both telcos while Havas, One Green Bean, Dynamix and Future Buro are all creative roster for Virgin Mobile.
“We are in the initial stages of pitching of creative, PR and social,” said Nicole Bardsley, director of Virgin Mobile brand and communications.
My first question for Virgin that doesn’t seem to be answered in this article, is why is it that you are pitching your creative?
Are you looking to cull your roster?
Are you looking to put a rocket under your existing agencies?
Are you unhappy with your current work?
Are you looking to screw down the existing agencies on price?
Basically, what is it that you are fixing?
Hi Viv,
As we understand it Virgin and Optus are both end-of-contract pitches they have to do in line with their corporate governance.
Cheers,
Alex – editor, Mumbrella
Doug Pitt was great but the stuff from Havas has been woeful ever since. Would imagine it hasn’t performed well either. Time for change.
Virgin Mobile media has always gone along with Optus under the Singtel contract. This isn’t a new thing.