Virgin Mobile sponsors Byron’s Bluesfest
Virgin Mobile Australia has put their support behind the Byron Bay Bluesfest today, with sponsorship and a heap of consumer-based activities.
Virgin Mobile Australia today announces its first sponsorship of Australia’s biggest blues and roots festival, the 24th Annual Byron Bay Bluesfest.
Music festival partnerships are part of Virgin Mobile’s DNA; as a successful sponsor of Splendour in the Grass for the past three years, Virgin Mobile is excited to be able to appeal to an even wider group of music fans with this new association.
Virgin Mobile will bring a number of customer activations to festivities, designed to enhance the Bluesfest experience for its customers including: handing out daily free ice creams via an SMS service; phone charging stations; and an exclusive Virgin Mobile customer area.
