Virgin Money Australia launches retro social campaign via creative agency Sirap

Virgin Money Australia has launched a new campaign series via Sirap.

The announcement:

Creative production studio SIRAP is honoured to have directed, shot, produced and edited Virgin Money Australia’s latest four-part, retro-style content series ‘Get Rewarded’.

Directed by SIRAP’s Jason Lee, the campaign consists of four vignettes shot in studio with a very stylised and thematic approach. The social campaign will roll out from November 8 across Virgin Money Australia’s TikTok, Instagram and YouTube channels.

Bank of Queensland (BOQ) group chief marketing officer, Mark Hunter said, “Customers have told us that they want two things from a rewards program – ease of use and rewards that are aligned to their interests. This content aims to show young Australians that Virgin Money offers great rewards and perks, even on our everyday transaction Go account.”

SIRAP worked closely with the social and content in-house team at Virgin Money Australia, spearheaded by BOQ group social and content lead Antonella Hellier. “This is the first time we’ve worked with SIRAP, and our team loved the experience. The project was a genuine collaboration between our teams, and we really valued SIRAP’s ingenuity and exceptional attention to detail. The result is a fun and engaging campaign that not only hits the brief, but also highlights Virgin Money’s unique brand attributes to younger customers.”

Paris Thomson, founder and creative director at SIRAP, discusses the body of work, “We were delighted to work with the team at Virgin Money Australia to create something fun and light-hearted for the local audience. The unique Virgin DNA and their target demographic meant approaching this campaign with a youthful and stylised approach over four episodic series.”

Credits:

Sirap:

· Client: Virgin Money Australia

· Creative director – Paris Thomson

· Director – Jason Lee

· DOP – Callum Harrison

· Camera assist – Brad Martin

· Senior producer – Lisa Hammerton

· Offline post production: Jason Lee

· Colour grade: Sam Martin & Brad Martin

· Online: Jason Lee & Sam Martin

· VO record, audio mix & master – Final Sound

· Art dept – Sarah Minson

 

Bank of Queensland Group:

· Chief marketing officer: Mark Hunter

· Group social and content lead: Antonella Hellier

· Campaign lead (social and content specialist): Genevieve Brown

· Head group creative: Stephen Thompson

· Creative lead: Mick Bakos

· Head of marketing, Virgin Money: Nick Pappas

· Brand manager, Virgin Money: Phoebe Duke

Source: The PR Hub