Visa appoints new marketing lead for AU NZ and South Pacific

Visa has appointed Natalie Lockwood to the role of vice president, head of marketing, Australia, New Zealand and South Pacific, replacing Jac Phillips who left to start her own coaching business.

Phillips joined Visa from Bank of Melbourne in February 2017. Lockwood has been at Visa since 2016 in the role of head of client relationship management.

Natalie Lockwood

Lockwood has spent her career working in Australia and Southeast Asia in the financial services and payments industry. Prior to Visa, she was general manager of marketing at ASX Limited where she spent two-and-a-half years. In Asia, Lockwood was managing director, Edge Asia Vietnam a digital marketing agency and was the group head of regional marketing, Asia Pacific, Middle East & Africa for MasterCard Worldwide, where she spent 12 years. Natalie has also worked in cards at Citibank Australia and started her career at Westpac.

At Visa, she is also responsible for the Sydney operations and the inclusion and diversity program for Visa’s Australia, New Zealand and South Pacific business.

Visa’s group country manager for Australia, New Zealand and South Pacific, Julian Potter, said of the appointment: “During her time with Visa, Natalie has fostered strong relationships with our clients and this, coupled with her diverse marketing experience within companies across the Asia Pacific region, puts her in a fantastic position to lead the direction and evolution of Visa’s client focused and purpose-led brand strategy and marketing execution in what are innovative and important markets for Visa.”

Lockwood, added: “I’m really excited to lead Visa’s brand strategy and marketing execution across Australia and New Zealand at a time when payments are rapidly evolving. Over the past year we’ve seen consumers embrace digital technology and change the way they pay, and I’m looking forward to helping Visa demonstrate how we connect the world through our innovative and secure digital payments network, because Visa is much more than a credit card company.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.