Visa says #WhereYouShopMatters in initiative to support Buy From The Bush campaign

Visa has launched #WhereYouShopMatters, an initiative that focuses on the positive impact shopping in local communities can have, especially in a time when the country is ravaged by drought, bushfires and extreme weather conditions.

The initiative will officially commence in early 2020, and involve education resources and promotion opportunities to local businesses across Australia. However, the launch has been pushed forward to align with Buy From The Bush, a social media movement founded by small business owner Grace Brennan to promote regional businesses in drought-affected areas.

“I am thrilled to have Visa’s support behind the Buy From The Bush campaign to extend the reach of our message,” Brennan said.

“It’s wonderful to see Visa backing beautiful and innovative businesses in rural communities facing drought. The power of corporate networks and community networks coming together for change is evidenced through a campaign like this.”

Advertising will appear in Sydney, Melbourne and Brisbane city centres, targeting Christmas shoppers and encouraging them to buy from regional small businesses. The campaign coincides with the launch of Buy From The Bush’s online portal.

Visa will also release a film showcasing Dubbo’s Saddler & Co, a family-owned leather goods company.

“Small businesses provide employment to millions of Australians and are the backbone of the Australian economy. We believe in using the power of Visa’s network as a force for good, which is why we’re excited to launch #WhereYouShopMatters with a campaign in support of Buy From The Bush,” Visa’s group country manager for Australia, New Zealand and South Pacific, Julian Potter, said.

“Visa’s purpose is to enable individuals, businesses and economies to thrive, and we’re delighted to be raising the profile of and supporting small businesses across Australia. With our global network and 3.4bn cardholders, we see a role for Visa to help small business owners leverage opportunities to grow their businesses and connect with customers beyond their local communities.”

#WhereYouShopMatters was first launched last year in the UK to support British high-street shops.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.