‘Visit a doctor’ urges TV presenter Shelly Horton in Hay Fever Help digital campaign
TV presenter Shelly Horton is urging hay fever sufferers to change their habits and visit a doctor in a campaign to help them prepare for spring.
The lifestyle commentator, herself affected by allergic rhinitis – or hay fever – is spearheading the push launched by pharmaceutical and healthcare company GSK.
A web portal, www.HayFeverHelp.com.au, has been launched which provides daily pollen counts and information, with paid media across digital, social media, influencer support and Outbrain.
Horton is urging sufferers to get on top of their symptoms by visiting the doctor, something more than 50% of sufferers never do.
The campaign will highlight the important role doctors can play in managing a condition which affects 15% of Australians.
A 2015 survey showed 53% of Australians with hay fever have never sought advice from a GP to manage their symptoms while one in five also reported they were unaware a doctor could offer them advice and treatment.
Social media will form a key part of the campaign under the hashtag #HayFeverHelp.
The campaign will run throughout September.
