Visit Sunshine Coast launches post-COVID campaign to entice domestic tourists
Visit Sunshine Coast is the latest destination tourism body to launch a new campaign as COVID-19 restrictions slowly ease, and the tourism industry, previously ground to a halt by the pandemic, attempts to attract domestic visitors.
The campaign videos riff off The Big Pineapple being one of the region’s best-known landmarks, and feature tourism operators ‘passing a pineapple’ around the area.
Visit Sunshine Coast chair David Ryan said the campaign will roll out across a number of channels in the coming weeks. Visit Sunshine Coast is also using social media advertising to promote the Sunshine Coast’s sub-regions, and launched its ‘A Taste of Escape’ campaign which allows travellers to discover the area through sound.
