Visit Sunshine Coast ramps up state-based tourism push ahead of restrictions easing

Visit Sunshine Coast has opened a guessing game of sounds from the region in a new marketing push ahead of Queensland’s domestic tourism restrictions easing.

Appearing across Visit Sunshine Coast’s Facebook and Instagram channels and the campaign’s microsite, the initiative will offer up sounds from the beaches, everglades, hinterland and some of the region’s popular attractions, including Australia Zoo. Consumers will then be tasked with guessing the sounds’ origin.

Visit Sunshine Coast has captured sounds of the region

Visit Sunshine Coast CEO, Simon Latchford, said the sensory element of the campaign would capture people’s imaginations.

“With travel restrictions currently in place, our aim is to inspire people by connecting with the region’s rich tapestry of sounds and senses,” Latchford said.

“The sensory element will help engage with people who are thinking about an escape after spending so much time in lock-down.”

From 12 June, travellers will be able to visit the Sunshine Coast if they live within a 250km radius of the area, including Bundaberg in the north, Toowoomba in the west and the Queensland/ NSW border in the south.

Prior to that, only day trips are permitted for people within a distance of 150km.

The upcoming school holidays are a particular focus for Latchford.

“While we expect our wide-open spaces and natural attractions to be a particular draw-card for future travellers, our campaign will be equally about encouraging visitors to support local businesses and tourism operators that will progressively open over the coming months,” he said.

“As we move towards the next stage of travel in Queensland, we will announce more details on accommodation and product that will be available for visitors to experience during their stays, including the July school holidays.

“It’s been an incredibly tough year for local tourism, but with the new campaign and the easing of travel restrictions, there is finally light at the end of the tunnel.”


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