Visit Victoria searches for creative agency

Tourism agency Visit Victoria is on the hunt for an advertising agency.

Visit Victoria is searching for an agency partner to help build the state’s position as the capital of Australia’s culture and events.

Visit Victoria is seeking an ad agency partner

The tender comes one year after incumbent agency Clemenger Melbourne launched Visit Victoria’s first campaign in six years, ‘A Twist at Every Turn’.

Meanwhile in October this year, Visit Victoria and Clemenger Melbourne created an ad for dogs and their owners.

Peter Bingeman, CEO of Visit Victoria, said the tourism agency is seeking new ways to further evolve and strengthen the brand.

“We are looking to partner with an agency that can help build on the established brand and support the sustainability of the booming tourism sector in Victoria.”

Bingeman said the successful agency will be innovative have a good understanding of the tourism sector.

The tender closes on January 21 next year.


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