VisitCanberra launches first campaign from Wunderman Thompson

VisitCanberra is telling domestic tourists that Canberra is more than they perceive, in its first work from newly appointed creative agency Wunderman Thompson.

“There’s more than they’re telling us” is the latest iteration of the existing ‘more than’ campaign platform, challenging the long-held perceptions of Australia’s capital city.

Steve Hey, creative director at Wunderman Thompson, said: “There’s nowhere quite like Canberra, so we needed a campaign that could help illustrate the place’s idiosyncratic personality while showcasing some of the unique experiences on offer.