Vistar Media and Spotzi enter partnership
Vistar Media has announced a global data partnership with Spotzi.
The announcement:
Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the leading global provider of technology solutions for OOH media, Vistar is meeting the rising demand for consistent, scalable audience data with a new global data partnership with Spotzi—enabling advertisers to activate smarter audience strategies across borders with greater ease and precision.
A global leader in geomarketing data, Spotzi unlocks a unified approach to audience targeting across markets. Through its integration with Vistar, advertisers can now access consistent, high-quality data in the US, Canada, EMEA and APAC—eliminating the need for multiple regional data providers through one streamlined platform.
“As more global brands expand their footprint into the Asia-Pacific region, the ability to activate campaigns with consistent, high-quality audience data becomes critical,” said Ben Baker, managing director, APAC at Vistar Media. “This partnership with Spotzi helps eliminate the complexity of scaling OOH across borders, giving marketers the tools they need to deliver meaningful campaigns with local relevance across APAC.”
With Spotzi’s audience data now integrated into Vistar’s DSP, marketers can:
- Reach consumers across markets using a unified audience taxonomy tailored with regional insights.
- Leverage Spotzi’s data directly in Vistar’s global DSP for efficient, end-to-end campaign execution.
- Eliminate the friction of managing disparate data vendors, reducing complexity and enhancing speed-to-market for international campaigns.
“This partnership is a true meeting of minds,” said Remco Dolman, CEO of Spotzi. “Vistar brings world-class OOH technology, and Spotzi brings the audience intelligence to match. Together, we’re making out-of-home as intelligent and accessible as digital—powered by automation, data, and scalable solutions.”
With this new capability, Vistar is delivering on its mission to make OOH as intelligent and accessible as any digital channel—no matter where the campaign runs.
*According to Vistar Media internal data
Source: Hotwire
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