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Vistar Media reports programmatic OOH spend up 265% in 2020

April 1, 2021 4:23

Media spend for programmatic out-of-home (OOH) experienced significant growth in 2020 for Vistar Media, with their figures showing that overall spend through the company in Australia increased by 265%

Vistar is an end-to-end programmatic ecosystem for digital out-of-home (DOOH), and has access to more than 10,000 screens from media owners in Australia and New Zealand.

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
Ben Baker digital out of home DOOH oOh out of home Programmatic Programmatic OOH Val Morgan Outdoor Vistar Vistar Media
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