Vistar Media reports programmatic OOH spend up 265% in 2020

Media spend for programmatic out-of-home (OOH) experienced significant growth in 2020 for Vistar Media, with their figures showing that overall spend through the company in Australia increased by 265%

Vistar is an end-to-end programmatic ecosystem for digital out-of-home (DOOH), and has access to more than 10,000 screens from media owners in Australia and New Zealand.

Vistar ran 50 programmatic campaigns for 33 brands in 2020, with the number of campaigns including a data product increasing 23% from 2019. However, it declined to provide specific figures on what the programmatic spend rose to from 2019 to 2020, or what spend was in Q1 this year when contacted by Mumbella.

As Australia moves into a post-pandemic state, Q1 is already showing further growth in programmatic digital out-of-home (DOOH).

In Q1 alone, programmatic spend with Vistar has already exceeded the previous two years combined.

Sales director, ANZ, Ben Baker said: “With the buying flexibility and technology available via programmatic DOOH, advertisers have been able to effectively reach consumers and measure the impact of their campaigns during what was a difficult 2020.

“Vistar’s growth in the ANZ market throughout all of this is a testament not only to the power of programmatic DOOH, but our impressive team, so we are thrilled to see what 2021 has in store as brands embrace expanded opportunities to engage with their audiences.”

Vistar has access to screens from Big Outdoor, Civic Media, Go Media, Goa, JC Decaux (via VIOOH), Jolt, Lumo, Motio, QMS Media, Scentre Group, Shopper Media, Tonic Media Network, and Val Morgan Outdoor.

Last month Vistar grew its team with the hire of Rebecca Pirrie and Josh Forsyth as account directors.

Vistar is currently hiring for a technical account manager based in Sydney, with further hires expected in 2021.


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