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Vizeum launches Melbourne office using Mitchells staff and clients

Travis Day and David Campbell

Aegis media agency Vizeum has opened an office in Melbourne, four months after relaunching the offering with a Sydney office.

The company starts life with 30 staff and clients that will transition from sister Aegis agency Mitchell & Partners and digital offering eMitch.

In January, Vizeum Sydney was launched using people and clients from MPG, a joint venture between Aegis and Havas.

Mumbrella understands Vizeum Melbourne clients will include BMW and Mini, which will help Aegis Media manage conflict with its other car clients Nissan and Holden, which it won after a global alignment in January.

Other clients are believed to include Heinz, AB Foods, service apartments brand Quest, Henley property group and Reading Entertainment.

The new agency will be run by Travis Day, who was a group account director at Mitchell & Partners. Another senior hire is David Campbell who joins as head of strategy from eMitch, where he was head of retail strategy. He was also head of digital strategy for Aegis Media.

Day will report into Paul Davey, Aegis Media’s MD of Media.

Kristian Barnes, Aegis Media’s chief commercial officer and also head of the group’s new innovation unit Jumptank, will aid Day in the development of the Vizeum brand.

Luke Littlefield, CEO of Aegis Media Pacific, said in a statement: “Our goal of growing Vizeum to be one of the leading media agency brands in the region takes an important step with the Melbourne office launch. Vizeum’s national footprint is now some $100 million in billings, with around 35 clients and upwards of 55 staff.”

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