VMLY&R adds PwC talent as new director of marketing and business development

VMLY&R has appointed former PwC consultant, Charmaine Griffith as director of marketing and business development.

Griffith joins the agency with her new role focusing on delivering VMLY&R’s strategic positioning, “creating Connected Brands”, with her overseeing business development in Melbourne and Sydney.

Griffith joins VMLY&R after most recently working at PwC’s CMO Advisory, advising commercial, state and federal clients in the procurement of media and creative services. She has also previously held strategy roles at Initiative and OMD.