VMLY&R’s executive creative director Bart Pawlak departs to launch independent venture

VMLY&R’s executive creative director, Bart Pawlak, has left the business, and started life as an independent creative consultant.

“Saying goodbye sucks,” Pawlak posted to LinkedIn, “but after giving professional monogamy a red-hot crack for more than a decade, I’m unashamed to say that a particularly fervent form of promiscuity beckons.”

Pawlak will now head up Bart Pawlak Creative

He said his new venture would offer creative solutions to business problems, integrated advertising campaigns, creative direction and strategy, copywriting, collaboration, and “infinite curiosity about your company, brand or brief”.

He thanked his supporters and colleagues over the years, including chief creative officer Paul Nagy, CEO Pete Bosilkovski, managing partner Katie Dally, and regional head of retail, Danny Lattouf.

Nagy said he was sorry to see Pawlak leave, but thanked him for his commitment to the agency and its clients and wished him “all the very best for the future”.

VMLY&R is currently reviewing its creative resources and will make an announcement about a new member of the creative team in due course, the company said.

Pawlak started out almost two decades ago as a copywriter at McCann Erikson, where he stayed for just under six years.

From there, he moved to the company previously known as George Patterson Y&R, where he had various roles including senior copywriter, creative group head, and creative director.

In July 2014, he became executive creative director.

Y&R lost its other ECD David Joubert in January last year when he joined DDB Sydney as its creative partner.

The company’s holding group, WPP, merged Y&R with VML in September last year, to create VMLY&R. 


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