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VMO’s ambitious growth goal for new office media network

Val Morgan Outdoor (VMO) has launched an office media network with 100 screens deployed across a variety of commercial property portfolios.

The network currently has screens across Stockland, Centuria, Centennial Property Group, and Abacus Property’s buildings. However, VMO expects the network to house 300 screens by the end of 2024.

VMO has also leveraged the capability of its sister brand Val Morgan Digital to develop a home-grown content strategy for the network.

Anthony Deeble, chief commercial officer of The Hoyts Group and VMO said “After successfully building the biggest and now only office media network in New Zealand, we realised the office media space in Australia was ripe for disruption.

“We’re thrilled to develop and scale our brand-new office network that complements our existing verticals in Australia.

“We’ve worked closely with our property partners to strategically develop a network comprising premium A/B grade towers, hosting top-tier tenants and audiences.”

Paul Butler, managing director of VMO added: “We also have content at our fingertips. We’re in a unique position to have a digital publisher sister brand that has developed a bespoke content strategy for the network and has the capacity to deliver original content for brands.”

VMO recently celebrated its 20th birthday by introducing a new brand positioning: ‘Outdoor Done Differently’.

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