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Vodafone poised to launch music streaming service

Vodafone is planning to enter Australia’s nascent music streaming space through a partnership with mobile solutions provider Mia.

Mia is to run games, video content and music streaming for Vodafonem although the music streaming service is not expected to launch for six months, Mia told Mumbrella.

Mia’s COO Jon Mooney told Mumbrella: “Vodafone is taking a hands off approach, and has outsourced games, video and music streaming to us.”

The music streaming service will use a subscription model and won’t take advertising. Mooney added that he expected 65% of the new platform’s revenues to come from music.

A Vodafone spokesperson was not aware of the new service, and declined to comment.

Vodafone will join music streaming services that will include Spotify, Rdio, Songl and most recently Telstra through a deal with MOG.

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