Vogue Australia redesigns website to bring digital luxury to readers and advertisers
Vogue Australia has launched a redesigned website across both desktop and mobile, which aims to bring the luxury and elegance of the print product to digital.
The new vogue.com.au centres the content and imagery as the heros of the site, and offers new premium ad placements to advertisers.
The new vogue.com.au
“As part of Vogue Australia’s 60th anniversary celebrations this year we are investing in the future of our brand, our content and importantly our customers,” editor-in-chief Edwina McCann said.
“With the launch of the all new vogue.com.au we are providing our audience with a beautiful and enriched website that moves us in to our next decade.”
McCann added the publication worked with Conde Nast International, Vogue’s parent company, on the redesign, using elements of its new global design system for the Vogue brand.
“As a result, Vogue Australia now shares a common visual narrative with other Vogue’s around the world including Vogue Paris, Vogue Germany and British Vogue,” she said.
“Australia is the first licensed market in the world to adopt the new Vogue style.”
Membership program Vogue VIP and the brand’s events have been integrated into the site, while Vogue says advertisers have access to more brand and content integration opportunities than ever, along with new premium ad placements to reach its audience of 899,000 across print and digital.
“We want to ensure our audience has the very best experience when consuming Vogue Australia, on whatever channel they choose – in the magazine, at an event, on social, on our owned platforms or on Apple News,” News Prestige Network general manager of digital, Stuart Fagg, said.
“With this new site, we are lifting the bar for that owned digital experience.”
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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