Voice assistants will have to build trust before we’re comfortable with them tracking us
Queensland University of Technology’s Louise Kelly and Kate Letheren detail how consumer attitudes towards data tracking has changed over time. As they explain in this crossposting from The Conversation, it’s all about trust.
We’re all used to targeted advertisements on the internet. But the introduction of voice assistants like Apple’s Siri and Google Assistant mean that companies are capturing all new kinds of data on us, and could build much more detailed “behaviour profiles” with which to target us.
There is already a lot of scaremongering and pushback, as there was with targeted online advertising.
