Volkswagen showcases its ‘family’ of cars in new campaign
Volkswagen has unveiled a new multi-channel campaign, created by DDB Sydney, celebrating the “family” of Volkswagen vehicles.
https://www.youtube.com/watch?v=uNWgn2Ki7qc
The commercial is set at a large family gathering, with the family members arriving in different Volkswagens suited to their family size, set against a jaunty song to the tune of ‘the ants go marching in’.
Dylan Harrison, executive creative director, DDB Sydney said: “The best Volkswagen work has always been a product experience elevated to a human experience. To communicate the vibrant diversity of all of the models in the Volkswagen family, creating an equally real family was irresistible. Add a dash of the Volkswagen take on life and we’ve produced a campaign we’re immensely proud of.”
The launch of the campaign marks Volkswagen’s 60th year in Australia.
The 45second TVC is complemented by a series of 60second interviews with the families in which they discuss how the car fits in with them.
The campaign will launch on Sunday.
CREDITS:
Client: Volkswagen Group Australia
- General manager, marketing: Jutta Friese
- Brand communications manager: Peter Stewart
- Advertising manager: Loren Elsegood
Agency: DDB Sydney
- Executive creative director: Dylan Harrison
- Creative group heads: Steve Hall/Dan Seager
- Agency producers: Brenden Johnson/Leesa Murray/Gabriella Singh
- Managing partner: Nicole Taylor
- Account director: Stuart Baillie
- Account managers: Kim Friedlaender/Samantha Russo
- Planner: Russ Mitchinson
Production company: EXIT Films
- Producer: Declan Cahill
- Director: Greg Wood
- D.O.P: Ginny Loane
- Editor: Dan Lee
Editing company: The Editors
Sound Design/Arrangement: Smith & Western
Media agency: Mediacom
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Nice ad to show off their wide range of vehicles.
I wonder when they’re going to fix their faulty DSG design and customer service problem.
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Well done VW and DDB. Very good ad.
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I like it!
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The look when grandma meets the special friend just made my day. Great track, wonderfully fresh approach to the rubbish range ad. love it
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This is a fantastic campaign!
Love the ad – the chosen demographics in each car is perfect – my favourite line is ‘peter wishes he’d had the snip’ – hilarious.
well done
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The interviews are gold. We’ll written
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It’s a great brand ad, I thought last night when I saw it. Really nice.
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Refreshing, clever. Fantastic sound track & lyrics. That whimsical voice is unforgettable, who is it?
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Very good idea. Who is the background singer?
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I love this ad but want to know the name of the singer.
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I really want to know the name of this singer. Really. REALLY REALLY want to.
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Who is the singer. Great commercial
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I found the singer! Her name is Ruby Cooper.
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