Volkswagen shows what an extra 18 kilowatts can do
Volkswagen Australia has shown why its Amarok V6 ute model is 18 kilowatts better than its competitors.
Created by DDB Sydney, the 30 second commercial shows how 18 kilowatts of power equates to having an extra dirt bike “under the hood”.
The Amarok V6 has 33 kilowatts of power.
Nicholas Reid, commercial vehicles marketing manager at Volkswagen, said: “With the Overboost feature, the Amarok V6 puts down 180kW of power, which is way ahead of the competition.
“The challenge to our agency DDB Sydney in creating our new campaign was to translate that into something meaningful to the audience.”
Amanda Wheeler, managing partner at DDB Sydney, said: “With the help of some talented people and some pretty impressive machinery, we brought the Amarok’s 33kW difference to life – turning that intangible difference in power into something people can relate to.”
Credits:
- VOLKSWAGEN COMMERCIAL VEHICLES
- Marketing Manager – Nick Reid/Ralph Beckmann
- Product Marketing Manager – James Thompson
- Retail and Digital Communications Manager – Nathan Johnson
- DDB
- Ben Welsh – Chief Creative Officer
- Jade Manning – Creative Partner
- Vince Osmond – Creative Partner
- Jeff Galbraith – Copywriter
- Richard Apps – Art Director
- Amanda Wheeler – Managing Partner
- Astrid Noble – Senior Business Director
- Graham Sweet – Planning Partner
- Sevda Cemo – Head of Integrated Content
- Tash Johnson – Senior Broadcast Producer
- Production Company – Scoundrel Films
- Director – Mike Daly
- Executive Producer – Adrian Shapiro
- Producer – Julianne Shelton
- Post Production – The Editors
- Editor – Ryan Boucher
- Colourist – Andrew Clarkson
- VFX – Heather Galvin & Matt Edwards
- Producer – Daniel Fry
- Sound Production – Song Zu
- Sound Engineer – Simon Kane
- Music Composition – Ramesh Saf
- Executive Producer – Katrina Aquilia
- Media Agency – PHD
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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