Volkswagen Tiguan heads to another galaxy in latest campaign
Inhabitants from outerspace steal a Volkwagen Tiguan from its owner in a new ad to promoting the model’s advanced technology.
Created by DDB Sydney, the campaign tells the story of a man goes on a road trip led by his Tiguan, in the hopes of being taken to a new galaxy.
When he arrives at the destination, his car is lifted into the sky by light beam, leaving him alone on the ground.
A tagline reads, ‘Love advanced technology. You’re not alone.’
The campaign, produced by Scoundrel and directed by Tom Noakes, aims to depict how the Tiguan’s technology is desired even by those who live beyond ‘this galaxy.’
Ben Welsh, DDB’s chief creative officer said the brief was “the kind of brief any creative would love”.
“We’re delighted with, and very proud of, the finished work – it’s exciting, dramatic and has a funny twist. Most importantly, it doesn’t shy away from being a car ad. The car is so integral to the story, it’s effortless.”
The campaign will run across cinema, TV, outdoor and digital.
