Volvo has parted ways with ad agency Sapient Nitro, with the car maker moving its advertising business to Arnold Furnace.
The Arnold network handles Volvo in a number of markets globally.
An announcement from Sapient Nitro reads:
SapientNitro and Volvo Car Australia will cease working together in April this year, when the automotive brand aligns its local business needs with Arnold Furnace, part of Volvo Car Group’s global agency, Arnold.
Paul Bennett, national managing director of SapientNitro Australia, said the decision of the two organisations to part ways was based on the divergence between Volvo’s marketing needs, and the direction of SapientNitro as a new breed of agency.
“We have enjoyed working with the Volvo team in Australia, but as a global brand ourselves, we appreciate the benefits of global alignment and we wish Volvo Car Australia every success in the next phase of their marketing.”
At Volvo Car Australia, managing director Matt Braid said: “SapientNitro has done a great job with our marketing over the past four years, however as our needs continue to diverge we believe the agreement to transition to our global agency over the next few months is the best move for both our organisations.”