Ward6 uses tack-ful approach in ad for drug brand Lilly
A painful nerve condition affecting people with Diabetes is at the centre of an ad created by Ward6 for drug brand Lilly.
The ad is aimed at healthcare professionals to highlight the pain experienced by sufferers even just by walking.
Credits –
Client: Lilly
Agency: Ward6
Creative Directors: Hugh Fitzhardinge & Grant Foster
Writer: Steve Samuel
Art Director: Richard Price
Photographer: Andreas Bommert
Retoucher: Toby & Pete
Planner: Tim Wilson Brown
Account Director: Anita Despotoska
Account Manager: Marina McCarron
Senior Product Manager: Nathan Ngawaka