Ward6 uses tack-ful approach in ad for drug brand Lilly

A painful nerve condition affecting people with Diabetes is at the centre of an ad created by Ward6 for drug brand Lilly.  

The ad is aimed at healthcare professionals to highlight the pain experienced by sufferers even just by walking.

Credits –

Client: Lilly

Agency: Ward6

Creative Directors: Hugh Fitzhardinge & Grant Foster

Writer: Steve Samuel

Art Director: Richard Price

Photographer: Andreas Bommert

Retoucher: Toby & Pete

Planner: Tim Wilson Brown

Account Director: Anita Despotoska

Account Manager: Marina McCarron

Senior Product Manager: Nathan Ngawaka


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.