Watch, tweet and repeat: New data reveals how Australians are taking in reality TV

May 17, 2022 12:01

New data collated by Twitter has shown that Australians flock to Twitter everyday to discover and consume content on topics they’re passionate about spanning from sport, to TV & entertainment.

The survey also showed that Australians turn to Twitter to supplement their TV viewing experience, whether it’s getting pumped for the upcoming season or watching sneak peeks before the next episode airs. Globally, Twitter is the preferred social media platform when watching TV, with 44% of people using the leading platforms said their use of Twitter while watching TV has increased.

In Australia, reality TV is a huge conversation starter on Twitter. Since the start of the year, there have been at least 12,300 tweets focused on reality TV in an average week. In terms of Tweet volume by state, it largely mirrors the population numbers per state, except for Tweets from South Australia outnumbering those from Western Australia.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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