Wavemaker launches van roadshow for launch of Pet Sematary

A spooky van wrapped in images from Paramount Pictures’ latest release, Pet Sematary, and filled with Stephen King books, is travelling on a road show around Australian universities.

The campaign, created by GroupM agency Wavemaker, is in partnership with Junkee Media and Ooh Media, kicking off with a promotion to send one Punkee reader to Dia De Los Muertos (Day of the Dead) in Mexico.

The Scare Van will be visiting university campuses in Sydney, Wollongong, Canberra and Melbourne

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