News

Wavemaker launches van roadshow for launch of Pet Sematary

Brittney Rigby

April 11, 2019 10:20

A spooky van wrapped in images from Paramount Pictures’ latest release, Pet Sematary, and filled with Stephen King books, is travelling on a road show around Australian universities.

The campaign, created by GroupM agency Wavemaker, is in partnership with Junkee Media and Ooh Media, kicking off with a promotion to send one Punkee reader to Dia De Los Muertos (Day of the Dead) in Mexico.

The Scare Van will be visiting university campuses in Sydney, Wollongong, Canberra and Melbourne

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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

Aaron Hampson-Smith Junkee Media Neil Ackland Ooh Media Pet Sematary Punkee Stephen King Wavemaker

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