Wavemaker names Mediacom’s Zeb Allan as Melbourne investment director

Wavemaker has named Zeb Allan as Melbourne investment director, responsible for executing the agency’s trading and investment strategy.

He joins from Group M stablemate Mediacom, where he was marketplace director of operations, and has previously served in roles at Mindshare and UM.

(L-R)  MD Nathan Cook, national head of investment Philippa Noilea-Tani, and Melbourne investment director Zeb Allan

“Zeb has excellent technical investment skills and strong media vendor relationships in the Melbourne market. He’s also dedicated to leading teams that are highly aligned and providing mentoring and support to his colleagues,” said Wavemaker’s national head of investment Philippa Noilea-Tani.

“For all of these reasons and more, he will be a valuable leader who will help us continue to futureproof Wavemaker’s innovative investment approach. I am excited to welcome him to the team in this important role.”

Allan said of his appointment: “The team at Wavemaker is passionate and focused on finding innovative ways to best optimise our clients’ media investments and I’m delighted to be part of that. I can’t wait to get started.”

Last month, Toby Jenner became Wavemaker’s global CEO.


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