Wavemaker talks the talk in Audible global media win, $50m local
Wavemaker has won the global media account for Audible, an account worth an estimated $50 million locally.
The appointment for the Amazon company is effective as of 25 May, and applies in the Australian, UK, US, Canada, Spain, France, Italy, Germany, India, and Japan markets. The GroupM agency will handle all of Audibles’ paid media across all ten markets.
Celeste Barber in a 2020 Audible campaign
“…which will be underpinned with our market leading data and technology capabilities.”
That feels like a tale as tall as Toby’s shirt collars.