Wavemaker wins DoorDash’s media account
Wavemaker Melbourne has been appointed to the media account of food delivery service DoorDash.
The GroupM agency will handle media strategy, planning and buying for the San Francisco-based startup, ahead of its expansion into Australia.
Wavemaker’s CEO, Peter Vogel, said the agency “look[s] forward to creating industry-leading work in this partnership to propel DoorDash’s growth in the Australian market”.
“Wavemaker and DoorDash have a shared passion for provocative ideas and we love that they push the boundaries with a start-up mentality and a tech-driven approach that will challenge us all to remain at the forefront of the industry, driving the evolution of media and metrics in Australia,” he said.
DoorDash offers delivery from restaurants, grocers, convenience stores, liquor stores, and other retailers, and has already formed partnerships with Australian businesses including IGA, The Reject Shop, Pet Stock, Hairhouse Warehouse, and Tipple.
It joins a number of wins for Wavemaker Melbourne over the past 18 months, which have included Australia Post, Honda MPE, and, as Mumbrella revealed in February, Mondelez. Nationally, the agency has also won Airbnb, Netflix, Network 10, Mutti, Perrgio and MGA Entertainment. The DoorDash account will be led by group business director Liz Smart.
Wavemaker has worked with DoorDash elsewhere in the world including Canada and the US to reach consumers, merchants and delivery drivers.
Melbourne office managing director, Nathan Cook, added: “DoorDash is in an exciting growth phase globally and we are incredibly excited to help launch DoorDash in the Australian market.
“They are a progressive business driven by truly inclusive values with data and analytics at the core. Understanding and continuously improving the effectiveness of media investments is a key priority for DoorDash and we are delighted to be their chosen partner to help them achieve this.”
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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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topics
DoorDash
GroupM
Liz Smart
Michael McCash
Nathan Cook
Peter Vogel
Wavemaker
Wavemaker Melbourne
WPP
