“We all need to respect content creators”: PRIA commits to educate the PR industry on copyright

The Copyright Agency has teamed up with the Public Relations Institute of Australia (PRIA) to educate Australia’s PR industry on the importance of copyright law.

The new agreement builds on the 2013 National Agreement between PRIA’s Registered Consultancy Group (RCG) members and the Copyright Agency.

When the agreement was first reached back in 2013, only 12 consultancies held a copyright license. In 2017, almost all the current 100 RCG members have taken out licenses.

The Copyright Agency’s director of commercial licensing, Guy Johnson, says the new partnership agreement will continue to raise the level of awareness and understanding of copyright law throughout the PR and communications community, and play a practical role in copyright compliance and recognition across the industry.

Chief executive of Public Relations Institute of Australia, Anne Howard, says PRIA is committed to ensuring that its members understand their obligations to creators and the laws around copyright, and have access to education programs to keep them up to date with copyright compliance.

“We want investment in innovation and to do that we all need to respect content creators and how content is&consumed,” Howard said. “This new partnership shows PRIA’s willingness to support the work of journalists, publishers and other originators of content who are critical to the successes of our  businesses and clients. It also recognizes that a growing number of our professional members are content creators in their own right and they too need to be aware of their rights and how the Copyright Agency also supports their original work.”



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