We Are Different lands hipages Group’s PR account
We Are Different has been appointed as hipages Group’s new PR agency of record.
Hipages Group is best known for its founding platform hipages, an online tradie marketplace.
Part of We Are Different’s remit is to manage earned-first creative campaigns and media relations for the Group. BMF remains its creative agency, and Avenue C its media agency.
Nick Ellery, hipages Group, vice president of marketing, said: “Our technologies are transforming the tradie industry, and we’re growing quickly. We have a robust strategy in place to educate tradies on our value across all of our brands and further accelerate our growth. Our partnership with Different plays a significant role in achieving our ambition. They are a determined and bold PR agency that understands our business. Together, we’re engaging tradie business decision makers and creatively sharing our story to attract new audiences.”
We Are Different said it has delivered a PR strategy that will seamlessly extend brand, content and digital activity. Since onboarding in July 2022, the agency has hit the ground running with back to back hipages campaigns including the hipages Know Your Home Report and amplification of the platform’s The Block sponsorship.
We Are Different is managing creative campaigns and media relations across all of hipages Group’s solutions which also includes NZ’s leading online marketplace, Builderscrack and SaaS platform, Tradiecore, designed to take the burden out of business admin for tradies.
Founder and director of We Are Different, Stuart Terry, said: “hipages Group is a dream client for Different – a disruptive Aussie start-up that’s since listed on the ASX and cemented its commitment to transforming the home improvement industry. We’re energised by the team’s passion for creativity and belief in the power of PR. The team has approached the relationship like a true client-agency partnership and we’re excited to be doing things differently together.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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topics
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Avenue C
BMF
comms
communications
hipages
Nick Ellery
PR
Stuart Terry
We Are Different
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