‘We aren’t trying to “cancel” Australia Day’: Woolworths CEO responds to backlash

Nathan Jolly

January 24, 2024 8:59

Woolworths CEO Brad Banducci has asked Australians to “treat our team with the respect they deserve” after he revealed threats against staffers have risen by 50% in the wake of the supermarket’s decision not to sell Australia Day products.

Banducci made the comments on Sunrise this morning, as the supermarket chain launched full-page ads in the major mastheads defending its decision not to stock Australia Day merchandise.

Banducci conceded that the messaging around the supermarket giant’s decision was fumbled, resulting in “unfortunate incidents” of staff being bullying and threatened.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.