We broke the machine that made the magic
Nick Kavanagh – chief strategy officer of iProspect, a dentsu company – dives into the importance of process for getting the best out of teams and for clients.
Ask anyone of a certain vintage working in media or for a media-owner, and they’ll generally make two observations about the state of the industry.
First, “It’s not as much fun as it used it be, is it….?”
And the other?
It’s up to leaders to be honest when there is a process and collaboration gap, and to motivate team members to get excited by a world of ideas.
Interesting view point. I’m not sure this is true of the whole industry, I see this more as a Hold Co.trait as a result of the years of over complication, cost cutting and separation of skill sets within network businesses into ‘specialisms’ to maximise revenue extraction from clients.
Couple that with the now not-so-secret publisher rebate models employed by holding groups limiting which publishers even get a look at the brief and the fact that half the talent has vacated hold cos (much to the benefit of the indie scene I might add) and you are left with what feels like quite a vacuous environment devoid of creativity and soul.