WE Communications makes two appointments for international team
Comms firm WE Communications has promoted Nichole Provatas and Brian Keenan to its international leadership team.
The announcement:
WE Communications (WE), a leading independent global communications firm, today announced two new appointments to its international leadership team.
Nichole Provatas has been named EVP, International Head of Integrated Marketing, expanding her previous role to now oversee WE’s Borderless Experience Team (BET), a globally decentralised group that provides client counsel, creative execution, strategic insights and data capabilities to clients around the world.
Supporting Provatas in her new role, Brian Keenan has been elevated to EVP, International Head of Insights and Analytics. Keenan will be responsible for advancing WE’s insight, analytics and strategy capabilities for clients and to drive growth across key markets and sectors.
“Our Borderless Experience Team has demonstrated how we can bring forward an international team of experts from multiple markets to deliver best-in-class integrated communications capabilities,” says Kass Sells, CEO, International, WE. “Nichole and Brian have already demonstrated strong results and are the right leaders to unlock our next opportunities for growth and strategic service for clients globally.”
Formed in 2022, WE’s International Borderless Experience Team is composed of senior leadership expertise from across the agency, servicing clients including Adobe and FSC. Other key members of the team include Daniel Blank, EMEA Head of Integrated Marketing, and Ray Page, EVP and Head of Global Innovation and Social Impact.
Source: WE Communications
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