Is wearable tech an opportunity for pharma to be more caring?

With wearable tech set to burgeon Peita Pacey takes a look at the opportunities which are presenting themselves in the healthcare sector for brands.

In the olden days, you know like 5 years ago, when people felt ill or just not quite ourselves they went to the doctors. Nowadays their usual first point of call is to contact Dr Google, who is most likely helpful enough to diagnose them with a rare form of incurable cancer at which they run screaming from our screens into the waiting room of an actual doctor who rolls their eyes and prescribes us with some R&R.

Our human condition has people always seeking to find, to know, to understand, but if left unchecked well quite simply we can get a bit ahead of ourselves.

I’m as curious as the next gadget freak about my sleeping and hydration patterns. Yeah, I do want to know when I need to get up and walk around from my desk.