Wearable tech WHOOP launches first Australian campaign via Spark Foundry
Wearable tech brand WHOOP has launched its first campaign in Australia, with Spark Foundry handling partnerships and media after being awarded the brand’s media account in December 2021.
For the brand’s local launch Spark Foundry secured partnerships with high-profile Australian athletes and fitness personalities and launched tactical audio integrations.
The agency was also responsible for leading the media strategy, planning and buying, working with WHOOP on a campaign designed to infiltrate and excite fitness and sporting communities, while also driving awareness of the brand by demonstrating its products in action.
The 60-second hero spot produced for the campaign was created in house by WHOOP, and is set to run on TV and BVOD throughout May, while the partnerships will continue until July.
Brianna Davis, ANZ marketing lead at WHOOP, said: “We are excited to be working with Spark to continue to build out our membership base in Australia. Spark’s detailed understanding of the local market has helped us build a campaign that will connect with Aussies who are focused on better understanding and improving their health and fitness. By showcasing WHOOP in action, we are aiming to demonstrate the detail and personalisation of the data WHOOP provides, especially when compared to other fitness wearables in the market.”
Spark Foundry client partner, Manmeet Dhillon, said: “WHOOP is the most advanced fitness wearable on the market, and we look forward to helping accelerate WHOOP memberships, and ultimately build a loyal consumer base for the brand in the region. Through a targeted media approach, our aim is to infiltrate culture – inspiring and emotionally engaging Australian users; demonstrating the way WHOOP can deliver actionable insights to help people optimise their performance.”
Credits
Client: WHOOP
Media: Spark Foundry
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