Wearable tech WHOOP launches first Australian campaign via Spark Foundry

Kalila Welch

May 12, 2022 9:24

Wearable tech brand WHOOP has launched its first campaign in Australia, with Spark Foundry handling partnerships and media after being awarded the brand’s media account in December 2021.

For the brand’s local launch Spark Foundry secured partnerships with high-profile Australian athletes and fitness personalities and launched tactical audio integrations.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Brianna Davis Manmeet Dhillon Spark Foundry WHOOP

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Wearable tech WHOOP launches first Australian campaign via Spark Foundry

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