Weber Shandwick wins Kensington
PR agency Weber Shandwick has picked up the account for technology accessory company Kensington.
The win followed a competitive pitch. According to the announcement: “The firm will work closely with Kensington to extend and enhance its success in both the consumer and enterprise spaces in 2012 and beyond, by building a robust brand awareness campaign, with a media and digital focus.”
Kensington’s manager of marketing and business development Sam Goldstein said: “We identified the need for a fresh and strategic PR agency partnership that would contribute to our continued growth in both the consumer and enterprise markets. “We were impressed by Weber Shandwick’s credentials as a PR firm, including its traditional and digital capabilities, and the team’s ability to understand our business and communications requirements and map that into a strategy that will further build our brand awareness.”
Lisa Popplewell, GM and head of technology at Weber Shandwick said: “Kensington is a brand trusted by businesses and consumers around the world. It is exciting to work with the company at such an important point in its business growth.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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