Weber Shandwick wins Netgear
Wireless broadband company Netgear has appointed Weber Shandwick to increase its brand awareness in Australia and New Zealand.
The announcement:
SYDNEY, Australia – 10 November 2010 – NETGEAR has selected Weber Shandwick to undertake its public relations and digital communications programs in Australia and New Zealand, effective immediately. The firm will work closely with NETGEAR, the leader in innovative networking solutions for small businesses and homes, to increase understanding and awareness of its brand and products.
“NETGEAR has made huge inroads as a company to become number one in wireless networking for both its consumer and SMB products in the past two years. We want to ensure we’re driving better customer engagement and education of the benefits of our product suite and believe that Weber Shandwick has the right team to evolve our communications in this direction,” said Ryan Parker, managing director, NETGEAR Australia and New Zealand. “The agency’s strong consumer and SMB technology record gives us confidence that they are best-placed to meet our business and marketing objectives.”
“Partnering with NETGEAR gives us the opportunity to bring our experience across B2B, SMB and consumer technology together to offer strategic counsel,” said Lisa Popplewell, general manager, Weber Shandwick Australia. “We’re looking forward to giving NETGEAR a holistic approach to build its profile with new audiences. Our technology practice has experienced exponential growth in recent years due to our reputation for quality media relations, unique insights and creativity. We are thrilled to add NETGEAR to our growing list of world-class clients.”
Source: Weber Shandwick press release
